Digital Portfolio
An at-a-glance look at my professional work,
perspective and style.
Campaigns & Programs
Data Driven Marketing Leader With +14 Years of Experience
Who I Am
I am a marketer. A planner. A strategic, creative and innovative thinker. A brand strategist. A digital native. A relationship builder and networker. A curious mind. A consumer.
I am a big picture thinker, though I still do believe the devil is in the details. There is always a balance - thinking big must be supported with sweating the small stuff, marketing and creative efforts must translate to measurable outcomes, insights and research must fuel strategy, brands speaking to customers must listen back.
I help to streamline process, I achieve growth targets and I create solutions. I test, learn and test again. I use data to inform approach. I push boundaries but colour within the lines when necessary. I use my talents and passion to set the bar high and create unique, compelling and engaging marketing strategies.
What I Do
As a thought leader and innovative marketer with over 14 years of experience with notable brands, I pride myself on creating industry leading campaigns that deliver on overall company objectives. I am a seasoned marketing strategist with expertise in spearheading marketing initiatives, growth strategies, and elevating customer experiences within dynamic and innovative settings. Recognized for adeptly harnessing customer insights and analytics to comprehend and optimize marketing executions, propelling growth across key customer segments. Committed to shaping and advancing strategic frameworks, creating market differentiation, driving sustainable growth, and cultivating brand advocacy.
My expertise includes leadership and talent development, brand strategy and positioning, budget management against revenue goals, integrated and outcome-driven campaigns, research, insights and marketing analytics, cross-functional collaboration, marketing automation and advancement, digital transformation and customer segmentation.
How I Work
I am a collaborator who enjoys working with cross-functional leaders and building dynamic teams. I strive to work with direct reports, colleagues, partners and agencies with an integrated and transparent mindset.
I enjoy interfacing with clients, partners, cross-functional and executive teams in order to influence and achieve business objectives. I am solutions as well as data driven and enjoy problem solving. I firmly believe there is always a path to success and I will always find a way to get the job done.
I have enjoyed leading teams of direct reports as well as agency partners. I am very passionate about mentoring my team members, expanding their skill sets and fostering their professional growth. My leadership style is democratic while being open, relaxed, encouraging and transparent.
What I Believe
I have always been a strong believer that creating a trustworthy and healthy relationship is the foundation to a prosperous partnership. This takes active effort in ensuring proper and concise communication is excercised so that all active members are efficiently working together towards a common goal. I often say "bring people along on the journey".
Leveraging data to influence decisioning is within my DNA. Testing, measuring and analyzing campaigns, messages, theories and products is essential in building the ultimate equation of success.
